Success Stories
KWIK ZIP Helps Cumberland Farms Increase Sales by 50%
Cumberland Farms introduced a new coffee called Farmhouse Blend. They launched their new brand on their own fleet of trucks, by utilizing the EPIC Media Group's KWIK ZIP Graphic System. Customers loved the truck ads, and coffee sales started going through the roof. Advertising on trucks helped Cumberland Farms increase Farmhouse Blend sales by 50%. Their CEO Joe Petrowski and President Ari Haseotes had a bet with other executives that they would shave their heads in the lobby of their corporate offices if coffee sales increased by 50%. Well, just guess what happened.
