Kim Kardashian Takes To The Streets

Kim Kardashian takes to the streets with marketing plans for her new perfume. We've seen her on RED CARPETS, on RUNWAYS, and now she'll be stopping traffic on PETERBUILTS and MACKS, trucks that is! Kardashian has been known for glamour and fashion for some time. Recently she entered the cosmetic and fragrance world and now she's doing it on 18 wheelers. Kardashian has embraced an innovative way to promote and advertise, by incorporating fleet advertising into her other aggressive and creative promotional concepts to promote her new brand, KIM KARDASHIAN, VOLUPTUOUS FRAGRANCE.

LIGHTHOUSE BEAUTY, Kardashian's marketing arm, has retained EPIC MEDIA GROUP in El Segundo, California to literally "roll out" her new perfume. EPIC's proprietary KWIK ZIP Graphic System allows them to install museum quality images on trucks of all sizes quickly and easily. It also has the flexibility to swap images out for new products in 30 minutes or less, something impossible with the traditional decals. According to Shelley Smith, President of EPIC MEDIA GROUP, "the seamless images are zipped into the frames as tight as a drum head so they are aesthetically very pleasing and perfect at highway speeds". They also reduce aerodynamic drag, and can improve the MPG of the vehicle."

EPIC and the KWIK ZIP have helped to create many impactful and highly successful Fleet Media campaigns for DISNEYLAND, BARNES & NOBLE, NISSAN, CUMBERLAND FARMS and COSTCO. Smith commented that the "fleet media supported their initiative for high visibility, beautiful and memorable images, cost containment and being environmentally efficient as well.

The question needed to be asked, Why fleet advertising? "I spend a lot of time in my car," Kardashian said, "and I'm amazed at how many trucks there are on the road. There is no way of avoiding them, so when we heard about EPIC I knew it was something we wanted to do." Phil Zellner, President of Lighthouse Beauty further goes on to say "we realize the tremendous value of our fleet media to reach people. We know that our moving outdoor ads have the highest viewer recall along with product placement, as compared to all other media. This makes sense because consumers are actually seeing the ad and not skipping past it. Every vehicle in our fleet has a fully developed consumer/media audience, just like a billboard or TV show. We are already preparing another new fragrance launch for Kim this Spring and fleet media will be a foundational part of our media mix."

KIM KARDASHIAN, The voluptuous Fragrance, was blended by her with the help of recognized leaders in the fragrance world. She blended sexy sense with her favorite scents of flowers and spice to embrace her fans and welcome their lovers. "It's a perfect combination of all that is fun and sexy in the perfume world," Krardashian said.

KIM KARDASHIAN, The Voluptuous Fragrance can be found at Macy's, Walmart, Walgreens, Perfumania and other fine retail stores everywhere. It can also be purchased online at Perfumania.com

For more information about EPIC Media and the KWIK ZIP Graphic System, contact Shelley Smith 310-827-8800